Habitat uses Iran election tags to generate Twitter hits

Furniture company Habitats Twitter account used hashtags such as #Iranelection and #Mousavi in order to ensure the company’s messages regarding their products would be seen by a mass audience. Twitter members use hashtags to help them narrow their searches and the use of Twitter has proved an invaluable way of getting information out of the heavily censored country. Read more here

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1. View From Planet Jamie » Tastelessness In Advertising

   June 25, 2009 at 09:10

   [...] wasn’t long before the story picked up more media coverage: Yahoo, BBC, Guardian, Telegraph, Index On Censorship, The Register, BrandRepublic, Marketing Week, Retail Week, eConsultancy and Furniture Today to name [...]

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