The tragedies unfolding in Israel and Gaza are putting the social media platform X to the test – a test that X keeps failing. X, formerly known as Twitter, has elevated disinformation alongside fact-based reports on the conflict that range from graphic images created through AI, video game footage, and a plethora of recycled clips from Syria’s decade-long conflict.
Yet X’s disinformation overload should have been expected. Since Elon Musk’s acquisition of the platform, it has undergone a series of algorithmic and “aesthetic” changes that upended the credibility of the content. Instead of boosting posts from experts and on-the-ground reporting, X’s algorithm promotes Twitter Blue subscriptions, accounts which pay for a verification checkmark. This “pay to play” method has served to boost accounts of bots and propagandists, and has enabled disinformation to go viral in a short amount of time.
Musk’s favourite sycophants are being rewarded for their click-baiting methods amid the violence in Israel and on the Gaza Strip. Mario Nawfal – an obscure businessman who gained a following on X from his endorsements by Musk – posted a 2020 YouTube video showing Turkish missiles fired in northern Syria. Nawfal misstated: “Salvo of rockets fired by Hamas from the Gaza Strip towards Israel” alongside the video.
His message was tagged with a “community note” – an X fact-check system implemented through crowd-sourcing. But the post remained up, highly visible because of X’s algorithm. As of this writing, the post had more than two million views.
Musk’s own attention-seeking posts amid the violence demonstrate that. “All Tesla superchargers in Israel are free,” Musk posted. But his gesture was not all about altruism. There was a caveat. The post was restricted to replies from paid subscribers only.
Of greater concern is the platform’s role and influence in spreading distortion and disinformation. Musk bought Twitter for his own ideological reasons, and has viewed himself at war with “woke” values, which he argues erodes the foundations of democracy. Through his own personal crusades he has aligned himself with far-right ideologues and authoritarian leaders. And in turn he has garnered their loyalty.
Musk has made other changes on X that also have had a profound impact on how facts are represented. Earlier this month, X removed media-composed headlines from news articles. Musk argued the change was to “greatly improve the aesthetics” of the platform. But now users are shown images without context, allowing for bots, propagandists and even meme accounts to fill in the blanks with unsubstantiated claims. The result has created an alternative reality where conspiracies reign over fact.
As Twitter, the platform was a digital democratiser that gave voice to ordinary citizens beyond the confines of traditional media. In times of political upheaval or natural disaster, Twitter had a reputation for delivering on-the-ground reporting and firsthand accounts in real time.
Now it is Musk’s personal megaphone promoting his political views and business interests.
X’s representation of the events in Israel and Gaza reveal that the platform’s strengths for truth-telling are eroded and all but gone. Will we heed the warnings by Twitter’s demise or even realise the impact X now has on how we see the world?