Uniting in Budapest to cleanse the image of Hungarian universities

8 May 2025 | Europe and Central Asia, Hungary, News

This week, academics from all over Europe are gathering at the Times Higher Education Europe Universities Summit in Budapest.

The conference has the strapline, “Pairing higher education excellence with world-leading research and innovation” and professors and academics including a pro-vice chancellor of Oxford University Anne Trefethen are speaking.

So far, so dull. Except behind the headlines, this appears to be an expensive exercise in academia washing, with Times Higher Education having struck a deal with the Hungarian government to rehabilitate the reputation of Hungary’s universities, with the conference seemingly being a key part of that strategy.

This is a tale of once-respected institutions being captured by power and money. Ancient Hungarian universities taken over by the cronies of an autocratic government that wants to control what is taught and researched, and a respected and once independent UK higher education magazine, bought by a private equity company keen to monopolise on the magazine’s most valuable asset – its global universities ranking list. The biggest losers: those who believe in academic freedom.

Hungary has been under increasingly autocratic rule since the leader of the Fidesz party, Viktor Orbán, became prime minister in 2010. Orbán has spent the past 15 years bringing independent institutions in the country under the control of his party. Public broadcast channels have been turned into propaganda machines and oligarchs with ties to the government have bought up most private media outlets. According to the latest country report from Reporters Without Borders (RSF), those oligarchs now own 80% of the media. 

Orbán and his party have now turned their attention to universities. In 2017, Orbán’s first move was to pass a law (subsequently found to be unlawful under EU legislation) that effectively banned the Central European University from operating in Hungary. The CEU’s main crime was to be independent, a US institution and founded by the financier George Soros.

Orbán then turned his attention to troublesome domestic universities. In 2021, the government transferred 11 state universities and billions of euros of state assets to asset management “foundations” run by loyalists of the Fidesz party. Orbán claimed that this guaranteed the independence of state universities, while most people saw the move as a way of giving Fidesz loyalists a stranglehold on academia. Another slew of universities were later “foundationalised”, meaning they are also now managed and funded by foundations rather than directly by the state, and the small number of public universities remaining in Hungary are now starved of funds. For academic freedom, foundationalisation was disastrous. Hungary’s universities have plummeted to the bottom 20 to 30% of this year’s Academic Freedom Index (along with Chad, Libya, Vietnam and Djibouti).

The takeover and asset stripping of most of Hungary’s state universities by friends of the government set the country on a collision course with the EU. In early 2023, the European Commission excluded 21 of the privatised universities (though not individual academics) from EU Horizon Europe funding for research and innovation, and from Erasmus+ funding for academic mobility, over concerns around corruption and public procurement. Hungary challenged the ruling, but in December 2024, the European Commission upheld its decision. Increasingly isolated and now a pariah in the academic world, the Hungarian government desperately needed help to rehabilitate the image of its universities.

The Times Higher Education (THE) Supplement has an illustrious history. It was founded in 1971 and was a sister paper to the Times Educational Supplement (TES), part of The Times stable. The first editor Brian MacArthur recruited some of the most talented young journalists of their generation including Christopher Hitchens, Peter Hennessy, David Henke and Robin McKie to report on the growing university and polytechnic sector in the UK.

With the early 1990s, came university league tables. By 2019, and several venture capital owners later, THE was carved out from the TES family and taken over by the private equity company Inflexion. Why? Because THE’s Global University Rankings had become big business, influencing everything from university funding and student numbers to UK student visas. There is a lot of money to be made in offering consultancy to universities to help them improve their place in the rankings, or in the words of THE’s website: “we have experienced a growing demand for bespoke, practical insights to help universities and governments alike drive strategic planning and growth across a range of interests in higher education.”

In April 2024, the Hungarian government’s Ministry of Culture and Innovation and THE signed a “groundbreaking deal” . THE, under the leadership of its chief global affairs officer Phil Baty, said it was going to “carry out a detailed analysis of Hungary’s higher education system, analysing its current performance and benchmarking it with successful global education hubs based on THE’s gold standard World University Rankings and review this in light of the ministry’s ambitions”.

Hungary’s Minister of Culture and Innovation Balázs Hankó was more explicit, saying the aspiration was to increase the number of foreign students at Hungarian universities, and have a Hungarian university in the world’s top 100 by 2030. Luckily for Hungary, academic freedom is not one of the measures used in THE’s rankings system.

THE’s deal with Hungary did receive some attention but only on specialist websites such as University World News, which highlight the conflict of interest between running a rankings system and a consultancy to help universities improve their rankings. THE is not the only rankings organisation to do this; QS also run a rankings system and consultancy, but in THE’s case there’s a potential further conflict because the company still publishes an online magazine which is one of the most trusted sources of information in the higher education sector, especially in the UK. Additionally, THE has also recently acquired Inside Higher Ed and Poets&Quants, both large US-based higher education publishers and sources of news.

A research paper by King’s College from 2022, From newspaper supplement to data company: Tracking rhetorical change in the Times Higher Education’s rankings coverage, tracked how over the past 20 years, THE had gradually prioritised being a data company over a journalistic outlet. And what chance is there of THE’s editorial team now running an exposé of Hungary’s university system? Very little, I believe. In fact, in November 2024, THE ran a sympathetic interview with Hungary’s culture minister Hankó without mentioning the contract he had signed with THE’s consultancy arm only months before. However, a cursory search of “Hungary” on THE’s online archive does bring up some past articles that report on and scrutinise the country’s free expression landscape, including a piece from 2017 on the state of higher education in Hungary, and a piece from 2021 on the repercussions of the university privatisation scheme.

Should professors and academics from Oxford and Durham universities and King’s College London be participating in what amounts to an academia-washing exercise by THE and the Hungarian government in Budapest this week? I don’t think so. Ironically, THE columnist Eric Heinze was in two minds about attending a conference about free speech in Hungary back in 2017.

While some in the field believe it is valid for individual universities to buy consultancy services from rankings organisations like THE to help them smooth out problems such as data organisation or ensuring consistent spellings of their name, THE collaborating with authoritarian governments, which have sought to control what their universities can teach, is surely of a different order. What is the point of universities if they are not institutions that can decide their own research and teaching programmes, independent of the government and government appointees?

And surely universities which score badly in the Academic Freedom Index shouldn’t be in the rankings at all. As Donald Trump tries to wrest control of universities in the USA (which regularly top the rankings) and Chinese universities are increasingly shooting up the tables, academic freedom is going to become an increasing issue.

THE is a trusted source of news in higher education, as is the US equivalent, Inside Higher Education. But there’s a threat to independent journalism, and academic freedom, when the company that owns these magazines collaborates with countries like Hungary, which consistently try to control freedom of expression.

Index on Censorship contacted the Times Higher Education (THE) Supplement press office for comment but aside from an automated acknowledgement email, it did not respond by the time of publishing.