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Survey: Are ad-blockers killing the media?
04 Jul 2016
BY INDEX ON CENSORSHIP

In the summer 2016 issue of Index on Censorship magazine, Spiegel Online’s managing editor Matthias Streitz and Privacy International technologist Richard Tynan go head to head to debate the rise of ad-blockers.

Many publishers have voiced concern that this software – which allows users to block online adverts from their screens – is damaging their revenue streams.

“If you consume our content, you must allow us some means of monetisation,” said Streitz. While Tynan argued that online adverts pose a security risk and ad-blockers allow users to “retain control over who the communicate with, and [minimise] the amount of data companies collect on users’ online patterns”.

Streitz and Tynan explore all the pros and cons at great length in the latest issue, which you can order here, but in the meantime Index on Censorship would like your thoughts on the power of adblockers.

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4 responses to “Survey: Are ad-blockers killing the media?”

  1. Alexis says:

    Adverts bloat articles tenfold or more, and page delays created by adverts reading your identifying information (cookies, machine ID,…) slow down access to your website.

    Adverts are often intrusive and increasingly rely on animation or streaming video which distracts users from accessing the content you spent all that time creating.

    Adverts can be used to track individuals by accessing advertisement ID and comparing that to hardware ID and website access, internet adverts are designed to be targeted at individuals no matter how or where they access the net.

    If your website cannot survive without adverts, use advertisers who don’t use video and animation, or slap a paywall on. You’ll quickly discover which you need more, non and low-paying users en masse or a few high paying high bandwidth users.

  2. Hans Schnakenhals says:

    The above. And contrary to the suggestive questions in your poll, there are real world example as even the NYTimes was shelling out malware via their ads. Right now there are 12 trackers identified for this site.

  3. Julie Hartley says:

    The internet should not be allowed to be hijacked by profit-making organisations. There are plenty of free opinions on line, it is a weird world where opinions need to generate profits, but that is how it appears to be. Maybe a change of priorities would be good.

  4. Ace Hoffman says:

    Ad blockers killing media? No. Intrusive ads (that often take up 90% of the bandwidth, as on this very page) and pop-ups (that interrupt the flow of concentration), and CIA (etc.) infiltration of the news to slant it, are killing media. Truth has become a needle in a haystack even at the most “venerable” sites.