17 Oct 2025 | Europe and Central Asia, France, News and features
It is understandable that we have been distracted by events in the Middle East over the past week. The release of the Israeli hostages and Palestinian prisoners ahead of a ceasefire in the deadly two-year-long war in Gaza is a potentially epoch-making event – even if not quite the most significant for 3,000 years, as Donald Trump has suggested. But the peace deal has overshadowed events much closer to home.
France has been in a state of political deadlock for months. At the beginning of this month, on 6 October Prime Minister Sébastien Lecornu resigned and then found himself reappointed within the week. He is now attempting to avoid votes of no confidence introduced by the far-right National Rally and hard-left France Unbowed by suspending President Macron’s plans for pension reform.
This may all sound very technical and “continental”, but France matters. An unstable France means an unstable Europe. Macron may yet avoid the collapse of his presidency, and with it the Fifth Republic, but he will struggle to stop the slide towards a creeping populism of the right and left.
We ignore what is happening in France at our peril. We have watched the drift towards populism and authoritarianism across Europe. But our nearest neighbour could yet become the latest example of a “hybrid democracy” on the lines of Hungary. Some would say it is already halfway there. This is due, in part, to a phenomenon that has received scant coverage in the UK, possibly because it is such a mouthful in English: the so-called “Bollorisation” of the French media.
The term is named after Vincent Bolloré, sometimes known as “the French Murdoch”, a billionaire whose family-controlled Vivendi group dominates the media on the other side of the Channel. The parallels with Murdoch provide a useful shorthand but Bolloré really is a quite distinct figure whose media organisations directly support the ideology of the French far right. Although he has officially retired, Bolloré’s influence remains significant, and his organisations have been credited with propelling Marine Le Pen’s National Rally into the mainstream.
The beginnings of Bollorisation can be traced back at least ten years to the purchase of the broadcaster Canal+, France’s main pay-to-view channel. The emergence of CNews, a 24-hour right-wing news channel modelled on Fox News smashed the dominance of public broadcaster France TV (which owns France 2 – formerly Antenne 2 – and France 3). Bolloré then began his march through the French media world. His acquisition of Prism Media in 2021 gave him a dominant position in print and digital magazines including business, lifestyle, travel titles and even TV guides. Two years later, after a long battle with the European regulatory authorities, Vivendi purchased the giant French publishing house Hachette, which also owns the publishing group Little, Brown in the USA and the UK. But Bollorisation doesn’t stop there. The far-right billionaire now also owns the radio channel Europe 1, the iconic French celebrity and news magazine Paris Match and France’s only Sunday newspaper, Le Journal de Dimanche, which has shifted its editorial line from the political centre to the far right. Meanwhile, Bolloré also owns the Havas Group, a giant international advertising and PR agency, which helps manage the reputation of the empire.
Investigative journalists and media freedom organisations in Europe have been warning about Bollorisation for years. Mediapart, the independent French investigative publication, has compiled a huge ongoing dossier on the subject. After the French elections last year almost delivered power to the National Rally, Mediapart’s Antton Rouget wrote: “The work of media outlets controlled by the Bolloré Group during those elections set a new precedent: while major corporations have always thrown their weight behind campaigns in a bid to influence public debate, never before had one done so as openly and unapologetically, with the clear aim of helping the far-right into power.”
There are many theories about why France was so vulnerable to Bollorisation. But there is general agreement that the French media was already in the hands of too few people. And when traditional media owners looked at declining advertising revenue they were all too happy to sell. A weak regulatory landscape and Bolloré’s tightly-focused right-wing mission made for a perfect storm.
Reporters Without Borders (RSF) which is based in Paris has consistently expressed its concern about Bolloré’s tactics, including the use of the courts to silence investigations into his empire. Earlier this year RSF published a report into the billionaire’s use of non-disclosure agreements and non-disparagement clauses to protect him from criticism. The report was commissioned after Jean-Baptiste Rivoire, a former journalist at Canal+, was fined 150,000 euros for questioning Bolloré’s methods in an RSF documentary, Le Système B.
The Heinrich Böll Stiftung which is aligned to Germany’s Green party, has also raised concerns about the crisis of media freedom in France concluding baldly: “France is an outlier among other major European democracies for the mediocrity of its media system and the strong position of the far right within mass media”.
An Atlanticist tendency in the British media and among the political classes means Europe is too often a blind spot. Shamefully few British politicians or journalists speak a European language, and many are focused on Washington politics to the point of obsession. This partly explains why the coverage of France is so poor beyond the heroic efforts of the Paris correspondents and a handful of French commentators based in the UK.
But there really is no excuse. There is a cultural and political crisis in France that deserves our attention. Bollorisation may be a mouthful, but we need to start talking about it, to avoid a different version of the phenomenon happening here.
You may also want to read our recent article on the controversy over Spitting Image’s parody of Paddington. StudioCanal, which is controlled by the Bolloré Group, is pursuing legal action against the comedy programme over its portrayal of the beloved bear.
3 Oct 2025 | Middle East and North Africa, News and features, Yemen
Salim Mohammed was working in an adjacent building when Israeli missiles struck the headquarters of two major Yemeni newspapers on 10 September 2025. The 40-year-old investigative journalist and father of three survived, but watched helplessly as colleagues gathered to watch a Gulf Cup youth football match between Yemen and Saudi Arabia died under the rubble of the main building.
“The explosions were massive. I felt the earth shake,” Salim recalls from Sanaa, where he now works without his camera, laptop, or personal equipment — all buried in the partially destroyed building. “I saw people fall to the ground, smoke covering everything. All my colleagues were under the debris. Some of their bodies remained there for days.”
The airstrikes on the offices of 26 September [named after the starting date of the civil war in the 1960s] and Al-Yemen newspapers killed at least 31 journalists, according to the Houthi-run government, in what local and international media rights organisations described as one of the deadliest attacks on journalists in recent decades. The incident highlights the precarious situation facing Yemeni media workers trapped between Israeli military operations, Houthi authoritarianism, and rival armed factions.
Israel claimed the strike deliberately targeted Houthi media centres, a justification that sparked local and international outrage over civilian casualties masked as military operations. The Committee to Protect Journalists‘ Middle East programme director Sarah Qudah called the strikes “a deeply concerning escalation that expands Israel’s war on journalism beyond the genocide in Gaza.”
“This latest wave of killings is not only a grave violation of international law, but also a terrifying warning to journalists across the region — there is no safe place,” Qudah added.
Hisham Mohammed, a sports journalist since 2004 and father of five who also survived the attack, emphasises that newspaper employees are not participants in political conflict but rather civil servants who have adapted to Yemen’s changing power structures over the past decade.
“We are government employees who previously worked under Ali Abdullah Saleh’s rule, then Abdrabbuh Mansur Hadi, and currently under Houthi administration,” Hisham explains. “We don’t create editorial policy — we implement it according to the directives of whoever holds power.”
The targeted building housed the newspaper’s archives dating to 1962 and is now completely destroyed. Hisham currently works from home using WhatsApp and other mobile applications to file stories.
Living under permanent threat
The September strikes were not merely an attack on a workplace but a warning to remaining journalists working in Houthi-controlled media institutions, who now operate under constant terror.
Walid Ghalib, 46, a father of six who works in local news at the official Al-Thawra newspaper in Sanaa (who requested his real name to be withheld), describes the pervasive fear: “We constantly worry we’ll be the next target. Previously, during years of Saudi and Emirati airstrikes, we received multiple threats of bombing our newspaper headquarters. We would evacuate our offices whenever we heard reports of potential targeting.”
“Now, after the Israeli strikes and the targeting of our colleagues, some of us only spend three hours at the newspaper headquarters—usually from 4 to 7pm. Others have decided to stay home,” Walid adds.
He emphasises the lack of alternatives: “There is no substitute for this work. There is no longer independent journalism like before. We work according to what newspaper management requests, which in turn follows the directives of the ruling authority.”
Hisham Mahmoud, 38, former editorial director of investigations at 26 September newspaper in Marib city—controlled by the internationally recognized government—presents a bleak picture of eroding journalistic independence in Yemen. Having moved between Sanaa, Taiz, and Marib throughout his career, he witnessed firsthand how editorial freedom disappeared.
“I worked as an investigative journalist at the official Al-Thawra newspaper in Sanaa since 2012. After the Houthis seized Sanaa in late 2014, new editorial policies were imposed on the newspaper, our salaries were cut by more than 70%, and I couldn’t continue,” Hisham recalls.
He moved to Taiz, his birthplace, and attempted to write about the war raging through the city’s streets between Houthis and other local factions. “I didn’t side with anyone, not my governorate’s residents and neighbours, nor those bombing them in my reports. I focused on the humanitarian suffering the war inflicted on citizens. But that didn’t please the newspaper leadership in Sanaa, and I was fired in early 2017.”
Hisham then moved to Marib, where he was appointed investigations director for the government-created version of 26 September newspaper in 2018. However, he faced similar exclusion due to views misaligned with imposed editorial direction.
“Every party in the Yemeni war wants journalists to be mouthpieces. Independent media has been completely killed, and real content is not allowed. This transforms journalism into a tool for mobilization and incitement, destroying what remains of opportunities for societal peace,” Hisham explains.
Arrests and kidnappings across battle lines
Beyond bombardment, Yemeni journalists face systematic repression from warring factions. On 23 September 2025, the human rights group SAM Organization for Rights and Liberties documented the kidnapping of journalist Majed Zayed in Sanaa, noting it came two days after he posted a patriotic song celebrating the Yemeni flag on Facebook, coinciding with the anniversary of the 26 September Revolution. The organisation confirmed his fate remains unknown.
In May 2025, Reporters Without Borders documented the detention of eight journalists by Houthis in Hodeidah city — one of the broadest arrest campaigns since the 2022 UN-brokered ceasefire under the Stockholm Agreement.
Independent journalist Mohammed Al-Mayahi was kidnapped from his home in September 2024 and sentenced in May 2025 to 18 months imprisonment by a Houthi court on charges of harming national security. He was fined five million rials ($10,000) and forced to sign a pledge never to write again.
In internationally recognised government-controlled areas, conditions appear no better. The Yemeni Journalists Syndicate condemned the Southern Transitional Council militia’s raid on Aden Al-Ghad newspaper headquarters in Aden on 27 September 2025, and the arrest of editor-in-chief Fathi bin Lazraq before his later release and the newspaper’s forced closure. The syndicate considered this a violation of press freedom, holding the Transitional Council fully responsible.
In June, the State Security Prosecution in Hadramawt issued arrest warrants for journalists Sabri bin Makhashin and Muzahim Bajabir over Facebook posts criticising local authority corruption. Despite the Interior Ministry’s decision to release Bajabir, the Hadramawt governor refuses to implement the order.
Multiple repressive laws
According to human rights activist Tawfiq Al-Humaidi, president of SAM Organization for Rights and Liberties, Houthis have exploited the “Anti-Normalization with Israel Law” passed in December 2023 to suppress any dissenting voice.
“The law was expanded to include anyone expressing discontent with living conditions or criticising the group’s performance—transforming from a political law into a tool for criminalising opinion. The concepts of treason and betrayal were broadened to muzzle mouths and prosecute journalists outside the legal framework,” Al-Humaidi explains.
He says that those working in official media in Houthi-controlled areas are government employees subject to group-loyal leadership, following directives from Al-Masirah channel — the Houthis’ strongest media arm — which determines general direction for other institutions.
“In a country suffering the world’s worst humanitarian crisis, Yemeni journalists are besieged from all sides: aerial bombardment targets them, arbitrary arrests from de facto authorities, and persecution from the internationally recognised government. Between the Houthis’ and the government’s jaws, between incitement rhetoric and battlefields, truth is lost and free pens are broken,” Al-Humaidi adds.
The convergence of military strikes, authoritarian repression, and economic collapse has created an environment where journalism in Yemen has become, as survivor Salim Mohammed describes, “a profession written in ink but paid for in blood”.
The 10 September attack represents a chilling expansion of threats facing regional journalists. For Yemeni media workers specifically, it compounds years of systematic persecution, arbitrary detention, and forced self-censorship under multiple armed authorities claiming legitimacy.
As freedoms recede and journalism transforms into a mobilisation tool, truth remains the greatest casualty in Yemen. Journalists who once documented their country’s rich history and diverse voices now operate in fear—unable to report freely, unable to remain silent, and increasingly unable to survive.
10 Sep 2025 | Americas, Asia and Pacific, Burma, Cambodia, News and features, United States, Vietnam, Volume 54.02 Summer 2025
This article first appeared in Volume 54, Issue 2 of our print edition of Index on Censorship, titled Land of the Free?: Trump’s war on speech at home and abroad, published on 21 July 2025. Read more about the issue here.
Kyaw Min Htun, a Burmese editor and reporter, moved from his home in Myanmar to the USA more than 20 years ago, seeking a place where he could finally report freely. For two decades, the USA provided that, allowing him to secure various roles at Radio Free Asia (RFA), which is based in Washington DC. On 15 March, however, that all changed.
Alongside about 75% of his US-based colleagues, Htun was told not to go into work. His job was one of thousands of casualties of president Donald Trump’s sweeping cuts to government-backed initiatives.
“Our hands are tied and we cannot do our jobs,” Htun, who was deputy director of RFA when he was furloughed, told Index.
At the beginning of May, RFA announced it would be terminating the contracts of more than 90% of its US-based staff and shutting down several language services. Days later, this move was delayed due to an administrative stay from the courts.
On 14 March, Trump had signed an executive order to stop federal funding to the US Agency for Global Media (USAGM), which oversees US-funded international media. It came amid a broader assessment by the State Department of all overseas spending that has so far led to the termination of the country’s support for more than 80% of the global aid projects it had backed.
USAGM financially supports RFA and other media platforms including Voice of America (VOA), Radio Free Europe/Radio Liberty (RFE/RL), Office of Cuba Broadcasting and the Middle East Broadcasting Networks. Its aim – since its inception with VOA in 1942 to counter Nazi propaganda as a form of soft power – has always been “to inform, engage and connect people around the world in support of freedom and democracy”. Collectively, USAGM outlets have created news in 64 languages, reaching 427 million people each week.
In many countries, such outlets are a lifeline, offering a window into what’s happening at home and abroad amid wars and famines, disasters and conflicts.
RFA – which was broadcasting in nine languages in China, Myanmar, Vietnam, Laos, Cambodia and North Korea – has been a fixture in Asia’s media landscape since 1996, when it was established to counter propaganda. It has won awards for covering under-reported issues, including the plight of North Korean escapees, the impact of the civil war in Myanmar and the treatment of the Uyghurs.
The Trump administration, however, sees VOA and RFA as “radical propaganda”, and what it calls “anti-Trump content”.
Elon Musk – the tech billionaire and, at the time, a senior adviser to the president – said on his social media platform X that RFA and RFE were made up of “radical left crazy people talking to themselves while torching $1billion [a] year of US taxpayer money”.
While support for some outlets could resume amid several lawsuits that have been lodged against USAGM and the government, many are worried about the ramifications already being felt by journalists, citizens and democracy as a whole in Asia.
The fallout
Aleksandra Bielakowska, director of advocacy and assistance at Reporters Without Borders (RSF), told Index that many of RFA’s regional reporters were journalists working in exile or underground in places such as Cambodia or Myanmar.
Journalists including Mech Dara, who exposed trafficking and scam compounds in Cambodia, and Sai Zaw Thaike, who reported on the mistreatment of inmates inside Myanmar prisons, are being persecuted by their governments. These journalists operate clandestinely to ensure stories from their countries are told, free from state influence.
The funding cut meant RFA had to sever the contracts of most of its local freelancers, exposing them in a region where press freedom is rapidly in decline. Myanmar, China, North Korea and Vietnam are among the top 10 worst countries for journalist safety. Last year, 20 journalists were killed in Asia (up from 12 in 2023) and 30% of global arrests of journalists took place on the continent.
Several efforts are being made to curtail media freedoms in countries across Southeast Asia in particular, said Bryony Lau, deputy Asia director at Human Rights Watch.
Vietnam is one of the world’s worst jailers of journalists; in Tibet, the Chinese government forbids foreign media from entering; and in Hong Kong, since the adoption of Beijing’s National Security Law in 2020, many outlets have been forced to close and their journalists arrested on national security charges.
Bielakowska said there was currently little protection available for journalists in the region, and the situation could get worse when “authoritarian regimes […] don’t see any opposition from democratic countries”.
Certain authoritarian leaders celebrated the USA’s abandonment of such publications, said Lau. Cambodia’s leader Hun Sen praised Trump on Facebook for combating “fake news”, while Global Times, part of China’s state media, lauded the cuts, claiming “almost every malicious falsehood about China has VOA’s fingerprints all over it”.
“This just tells you actually how impactful that reporting really was,” Lau said, adding that the US cuts had made the work of restricting media freedoms by these governments much easier.
“Press freedom is definitely on the retreat, and what comes in its place is never anything great,” said Rohit Mahajan, chief communications officer at RFA.
A lack of safety globally
Back in the USA, reporters’ jobs are at risk. RFA has put the majority of its staff in its headquarters on leave and VOA has had to furlough 1,300 staff, the majority of whom are journalists.
Washington-based Htun, although among those affected, considers himself lucky. With US citizenship – he sought political asylum in 2005 – he can remain in the country, but many of RFA’s team come from Asia and their US visas are reliant on their work status. For some, the prospect of returning home – potentially to a country such as Cambodia or China where they may have helped to highlight human rights abuses – is a dangerous one.
“With the current administration’s policies, it is very hard to say they are safe even if they apply for asylum here, because they could be denied any time and they could be deported,” said Htun. “This is an unprecedented, man-made disaster.”
Aside from the threat of deportation, the furloughed staff are now not earning and are scrambling to find work. They are among thousands in the capital who have lost their jobs since the wave of executive orders, which have seen other government departments closed or drastically reduced in size.
This means that competition for jobs is fierce, said Htun. The USAGM Employee Association is collating donations to support journalists affected.
Information black holes
Aside from the impact on the safety of journalists, the shuttering of these media platforms, or even just a reduction in their content, impacts the public, limiting information.
It creates a “black hole of information”, said Bielakowska, who added that this would certainly be the case in countries such as Laos and Tibet, which are more closed. In countries with strict authoritarian regimes, VOA and RFA are often the only accessible forms of information other than state-sponsored or heavily-censored media.
This will lead to “a dramatic turning off of a pipeline of accurate and independent news stories about what is happening within authoritarian states”, said Joshua Kurlantzick, senior fellow for Southeast Asia and South Asia at the Council on Foreign Relations. “There isn’t as good a source in Lao, Khmer, Vietnamese, Tibetan as RFA. People will lose touch with the real world.”
Many in Myanmar – where a civil war has raged since 2021 and the military has shut down internet access in parts of the country – rely on shortwave radio for information on the war and wider events, such as the destructive earthquake in March. While the BBC and VOA are available, only a portion of their content focuses on Myanmar whereas 100% of RFA Burma’s content is focused on the country, said Htun. He explained that a content vacuum gave the Myanmar military junta an opportunity to exploit the situation by sharing their own propaganda and misinformation.
Samady Ou, an American-Cambodian activist and youth ambassador for Khmer Movement for Democracy, cannot go home to Cambodia because his democracy work has put a target on his back. He said that there was no reliable media outlet in the country without VOA and RFA.
“Right now, in Cambodia, we don’t have any news medium left that is independent and not pro-government,” he said. “When there’s unjust goings on like land grabs or Chinese big companies coming in taking away land, [Cambodians] have no voice at all.”
US pro-democracy organisation Freedom House ranks Cambodia as “not free” as a result of a “severely repressive environment” driven by the Cambodian People’s Party which “has maintained pressure on the opposition, independent press outlets and demonstrators with intimidation, politically motivated prosecutions and violence”.
Looking ahead
Experts hope the funding cut is only temporary and the USA will see the value in supporting regional media.
Historically, USAGM has always enjoyed strong bipartisan support from Congress across every administration, explained Mahajan, calling these platforms “unique tools in America’s soft power”.
Most USAID funding in Asia has been directed towards peace and security projects, indicating that this has historically been a vested interest for the USA.
“I think there’s a consensus inside of the Congress, even right now, that China and authoritarian regimes are one of the biggest challenges of the USA, and without the right information, freedom of the press and access to reliable information, we’ll have no updates about these countries, and these countries will also manage to spread their model of information inside of Asia, which is a direct threat to the USA itself,” said Bielakowska. Whether the new administration can be convinced of this is yet to be seen.
In the meantime, RFA has filed a lawsuit, claiming the government is unlawfully withholding funds and that only Congress can fund or defund an organisation it has created.
“We are trying to keep RFA afloat as we pursue a legal challenge to the termination of our grant, which we believe is unlawful,” Mahajan said. RFE and the Middle East Broadcasting Networks have also filed lawsuits.
In April, the US District Court for the District of Columbia granted an injunction to restore funding to USAGM, but the government is yet to release the funds. Htun predicts that the legal process will wage on for months to come, potentially escalating to the Supreme Court.
“This drama could take longer than expected – probably two or three more months,” he said.
During that time, journalists will remain out of work and exposed while citizens across Asia will be far less informed.
But there is always a chance that other funders could be found for these media platforms.
“Other states and entities and private organisations could fill some of the gaps in funding for media outlets,” said Kurlantzick, who called on powerful countries in the region to stand up for media freedom by committing more funds.
Lau said it was in the interests of other concerned governments to have access to reliable information, as well as to the private sector operating in some of these countries.
Such is the public support for these media sources that Ou believes the public in Asian countries may also crowdfund to keep them functioning.
In the meantime, Bielakowska is confident that RFA and VOA are used to operating in fragile situations.
“Even with this blow, I still hope that they can continue working on the ground and find ways to support themselves.”
3 Sep 2025 | Americas, News and features, United States, Volume 54.02 Summer 2025
This article first appeared in Volume 54, Issue 2 of our print edition of Index on Censorship, titled Land of the Free?: Trump’s war on speech at home and abroad, published on 21 July 2025. Read more about the issue here.
In late April, White House press secretary Karoline Leavitt decided to do things differently by holding a new type of press briefing. Instead of fielding questions from credentialled journalists, she held separate briefings specifically for social media news influencers.
“Tens of millions of Americans are now turning to social media and independent media outlets to consume their news, and we are embracing that change, not ignoring it,” Leavitt said at the beginning of the first such briefing on 28 April.
Jackson Gosnell – a college student who runs a popular TikTok news account and sometimes appears on the pro-Donald Trump broadcaster One America News – attended that briefing. He asked about Russia’s war in Ukraine given Trump’s promise to end it quickly.
“I thought it was important to ask questions that people at home wanted to know,” Gosnell told Index. “Not the fluff that others might have given.”
Unsurprisingly, nearly all the 25 people identified by NBC as having attended that week’s briefings at the White House have a history of clear support for Trump. The “fluff” from the other news influencers – dubbed “newsfluencers” or “news brokers” by various academics – included a combination of softball questions, overt praise for Trump, false information and conspiracy theories.
But how did these people make their way into the heart of the federal government? In January, Leavitt announced that “new media” – such as podcasters and social media influencers – would be permitted to apply for credentials to cover the White House. She began reserving a rotating “new media” seat at regular press briefings and giving its occupant the first question. Analysis by The New York Times found that the seat often went to either right-wing media or newer outlets such as digital start-ups Semafor and Axios.
The White House then took over the press pool in February, giving it control for the first time in a century over which reporters were permitted close access to cover the president. It announced it would start inviting “new media” to join the press pool, with most of the invited outlets being conservative or right-wing, according to analysis by the non-profit Poynter Institute for Media Studies.
Historically organised by the independent White House Correspondents’ Association, the press pool is a group of rotating journalists, who cover the president up close every day for a wider group of media, who are known as the press corps.
The rise of citizen journalism in the USA has been a long time coming. But in the months since Trump returned to the Oval Office, the phenomenon has quickly reached a crescendo as the White House embraces pro-Trump newsfluencers in a way that has never been done before.
Former president Joe Biden invited social media influencers to the White House, too. But the current administration openly welcomes, champions and legitimises pro-Trump newsfluencers and other members of the “new media” cohort – many of whom tend to disseminate falsehoods and conspiracies.
The White House has simultaneously used other mechanisms – such as co-opting the press pool – to box out traditional media and make it more difficult for mainstream journalists to cover the current administration.
Multiple academics said that, taken together, these phenomena are concerning for US democracy because they make holding the president accountable a taller order. They also send the message to the rest of the world that the USA doesn’t care as much about championing global press freedom as it once did.
“This is about trying to eliminate criticism and dissent,” Kathy Kiely, chair of free press studies at the Missouri School of Journalism, said. “[It’s] lapdogs versus watchdogs.”
The White House’s spokesperson Anna Kelly told Index over email that the media has enjoyed “an unprecedented level of access to President Trump, who is the most transparent and accessible president in history.”
“Under the president’s leadership, the press office has been more inclusive of new media, whose audiences often dwarf those of legacy media outlets, and local syndicates – ensuring that the president’s message reaches as many Americans as possible,” she added.
The concept of a newsfluencer is relatively new. In the USA, they were once on the fringes of the media ecosystem. But the 2020 election and the subsequent “big lie” narrative – that the election was stolen from Trump – was a major inflection point that accelerated the rise of far-right newsfluencers. False narratives about the Covid-19 pandemic and the 6 January insurrection in 2021 also helped facilitate their ascent.
Many rose to prominence by deliberately differentiating themselves from the mainstream media. But now some of them are on the verge of entering the mainstream themselves, if they haven’t already.
“These Maga [Make America Great Again] influencers see their role not as sceptical journalists but as boosters of the president and his administration,” said Aidan McLaughlin, editor-in-chief of the media news site Mediaite.
The months leading up to the 2024 presidential election crystallised the vast reach that newsfluencers now wield. Trump appeared on an array of podcasts and online shows popular with male audiences, including the Joe Rogan Experience podcast. Former vice-president Kamala Harris also turned to “new media” in her campaign.
It’s difficult to measure the extent that newsfluencers impact how people vote or think about societal issues, said Roxana Muenster, a graduate in communications at Cornell University in New York who studies far-right lifestyle movements online. She said the outsized role they played around the 2024 election was undeniable.
Shortly after the election, a Pew Research Centre report confirmed the growing power that newsfluencers hold. Roughly one in five Americans regularly get news from influencers on social media, the report found, and about two-thirds of that group say this helps them better understand current events and civic issues.
No longer on the outskirts of the US media sphere, right-wing TikTokers and podcasters are now welcomed into the White House. Some, such as Laura Loomer, influence Trump himself (her sway has allegedly led to the sacking of several government officials, including former national security adviser Mike Waltz).
Others – including Robert F Kennedy Jr, Kash Patel and Dan Bongino – have even become members of the administration.
To a certain extent, these newsfluencers don’t really need the White House, says Muenster, because they already have significant followings of their own. But they do get something else out of it.
“It bestows them with a certain legitimacy,” she said. “It says that these are reliable sources to get your news from.”
This can pose problems when the newsfluencers aren’t actually reliable or accurate, as is often the case. “They are not as strict with the truth as people in the actual news industry,” Muenster said.
That means false information and conspiracy theories can run rampant, which doesn’t bode well for the health of US democracy.
Disinformation and misinformation can erode trust in institutions and make authoritarianism seem more appealing, according to Mert Bayar, a post-doctoral scholar at the University of Washington’s Centre For an Informed Public.
“In a normal democracy, you want credible sources of information,” he said.
For instance, while in the “new media” seat during an official briefing in late April, Tim Pool – the prominent host of several conservative podcasts, which last year were found to have links to Russian state media – lambasted “legacy media” for “hoaxes” about Trump and asked Leavitt to comment on their “unprofessional behaviour”. (“We want to welcome all viewpoints into this room,” Leavitt replied.)
And at one of the influencer briefings, Dominick McGee – a highly-followed conspiracy theorist on X who operates under the pseudonym Dom Lucre – asked Leavitt whether Barack Obama and Hillary Clinton would ever be investigated for election integrity. Forbes reported that McGee was briefly suspended from X (then Twitter) in 2023 for posting a video of child sexual abuse.
Leavitt said McGee’s question was “refreshing” and that “the legacy media would never ask” it.
In a phone interview, McGee told Index he thought US media was “broken” and had “betrayed the American people”.
He said he considers himself a journalist; but he also said he was more concerned with being “freaking entertaining”.
Like McGee, Gosnell thinks mainstream media is dead and influencers are the future of the media industry.
But compared with other “new media” in the Trump orbit, Gosnell is relatively balanced in how he delivers the news. Even though he welcomes the rise of the newsfluencer, he knows it comes with risks. “It’s a little scary, too, because people on the internet can lie just as much as news hosts – if not [more],” Gosnell said.
Still, he is sometimes tempted to produce more opinionated content, adding: “It seems way more profitable.”
The White House gets something out of its new arrangement, too, according to Bayar. Speaking directly to Maga newsfluencers gives the White House a sympathetic ear to peddle its messages to. Meanwhile, prioritising these voices also limits the ability of journalists from mainstream outlets to ask hard questions that can hold the administration accountable.
To Bayar, the situation in the USA reminds him of his home country, Turkey, where the government picks and chooses which journalists are and aren’t allowed at press conferences with president Recep Tayyip Erdoğan.
“It is part of this authoritarian playbook,” said Bayar. “If you don’t get asked tough questions, you can actually control public opinion better because you control your answers.”
While the White House’s embrace of Maga newsfluencers appears to be bad news for democracy in the “land of liberty” and the home of the First Amendment, it also has implications for the rest of the world.
The USA has historically championed press freedom globally. But the administration’s simultaneous embrace of pro-Trump influencers and attacks on critical media signal that Washington doesn’t really care about independent journalism anywhere in the world, according to Kiely. “It sends a very strong signal to dictators elsewhere,” she said.
Some authoritarian countries appear to have already been emboldened by Trump’s actions. As part of the Azerbaijani government’s crackdown on independent media, authorities in May imprisoned Voice of America contributor Ulviyya Guliyeva. Press freedom experts and her colleagues believe the Trump administration’s campaign to gut VOA emboldened Baku to target the reporter.
As McLaughlin says, “this has a bad ripple effect on the rest of the world”.
